Released on = February 20, 2007, 7:57 am

Press Release Author = DFDS Seaways

Industry =

Press Release Summary = DFDS Seaways Hosts Biggest Affiliate Marketing Event of the
Year

Press Release Body =

Tuesday 20th February 2007



Onboard the m.s. QUEEN OF SCANDINAVIA - the ultimate networking, seminar and
entertainment experience, plus free cruise to Amsterdam

DFDS Seaways, the leading cruise ferry operator has teamed up with a4uEvents and
renowned SEO guru Martin Murray, to host a major national affiliate marketing event
in Newcastle upon Tyne this March. Martin is the founder and CEO of Interactive
Return where he has worked with brands such as Vodafone and Diageo on their organic
and sponsored listings search engine marketing.

This a4uEvent onboard the m.s. QUEEN OF SCANDINAVIA, will be sponsored by leading
affiliate network Tradedoubler.

Taking place onboard the m.s. QUEEN OF SCANDINAVIA on Wednesday 28th March, the
event is the perfect occasion for affiliates to participate in what is set to be one
of the biggest Affiliate events to date and includes a keynote speech from Martin
Murray, workshops, general networking and a variety of entertainment. Attendees will
also be given the opportunity to remain onboard overnight and sail to Amsterdam
courtesy of DFDS Seaways!

Attendees will board in style as they are escorted along a red carpet and pass two
stunning DB9 Aston Martins, one of which a lucky attendee can win for the weekend,
together with the chance to win a Wii games console!

During the event, various workshops will provide affiliates with the opportunity to
receive vital information and helpful tactics covering topics such as writing
contents, search engine optimisation tips, current issues and trends, increasing pay
per click and general consumer trends.

Commenting on the event Martin said: "This is one of the most exciting events that
a4uEvents has held to date and I am delighted to be part of it. SEO is such an
important area for affiliates to focus on and this event is providing the perfect
opportunity for me to offer advice and tactics to a wide audience of affiliates in
one place at the same time.

The m.s. QUEEN OF SCANDINAVIA is an ideal venue for such an event. Not only does the
vessel have ample entertaining space with numerous bars, nightclub and restaurants
it is also the perfect location for presentations and professional lectures. The
vessel contains an auditorium which seats 230 people, plus two cinemas each seating
a further 100 people.

Established in 1999, the affiliate industry is one of the fastest growing in the UK,
with an estimated worth of £2bn in 2006 and predicted to grow 60% in 2007.

DFDS Seaways has been quick to recognise the potential by creating a new specialised
online marketing team headed by Tom Fotheringham who brings a wealth of experience
from working on past high profile e-commerce projects for Fortnum & Mason, BAE
Systems, Clairol and Sage.

DFDS Seaways has seen fantastic growth in the last 12 months, and is set to position
itself as a leader in the online travel sector.


For those who choose to stay overnight and cruise to Amsterdam, the entertainment
gets even more spectacular with live entertainment from Star's in Your Eyes winner
Maxine Barry (Shirley Bassey look-a-like). Once in Amsterdam there is time to
explore this vibrant and most cosmopolitan of European cities, visit restaurants,
cafés, bars and stroll along the canals before the m.s. QUEEN OF SCANDINAVIA sets
sail for the return to Newcastle upon Tyne.


Cost of attendance ranges from £25 per person and includes all daytime activities,
soft drinks, entertainment, buffet lunch, and cruise to Amsterdam.

To Register visit: www.a4uevents.com .


ENDS

Issued on behalf of DFDS Seaways by Robson Brown PR. For further information please
contact sophieo@robson-brown.co.uk 0191 244 6669 / sallyp@robson-brown.co.uk 0191
244 6656


Web Site = http://www.dfds.co.uk

Contact Details = sophieo@robson-brown.co.uk 0191 244 6669 /
sallyp@robson-brown.co.uk 0191 244 6656